Epitaph To Ely Callaway
Joe Kwok and I spent some time in Mecca, I mean Carlsbad, last March. After Joe finished his Champion's Tour Pro-Am, we made the rounds and had the pleasure of being entertained by a marketing guru at the Callaway Performance Center. We had the entire range to ourselves, and all of Callaway's new equipment offerings (at the time) at our disposal. If it wasn't for the unexpected thunderstorm, Joe and I may have never left the driving range. I believe the only other people on the range that day were Ricky Barnes and his brother.
A thunderstorm would usually send us into Callaway's Performance Center, where we could take advantage of the range from indoors. However, we were told that a water main had broken and the building was closed for repair. We never saw Iron Byron (aka Big Bertha) swing or test any of their techy gadgets.
A thunderstorm would usually send us into Callaway's Performance Center, where we could take advantage of the range from indoors. However, we were told that a water main had broken and the building was closed for repair. We never saw Iron Byron (aka Big Bertha) swing or test any of their techy gadgets.
Repairs have been completed and the Ely Callaway Performance Center was reopened last month. The research and fitting center bears the name of the company's founder and features climate controlled fitting bays illuminated to replicate natural outdoor light. Golf analysis is based on the technical infrastructure of Callaway Performance Analysis (CPAS) and Club Impact System (CIS) systems, proprietary programs for capturing club head and golf ball metrics. CPAS measures clubhead speed, path, attack angle, ball speed, launch angle, back spin and side angle. It also measures the efficiency of the alignment of clubhead and ball centers of gravity at impact. CIS measures clubface angle and impact location relative to the geometric center of the clubface as well as clubhead closure rate, dynamic loft, dynamic lie and clubhead path and attack angles.
Putter fitting is handled in the Odyssey Putting Studio, using a Science and Motion (SAM) analysis system to capture multiple precision data points. The SAM system captures rotational rates and impact location. Multi-camera measurement systems in the Studio capture ball skid and roll, putter path, face angle, and dynamic loft and lie data. On-board sensors measure putter face rotation, and angle at impact.
Golf club testing utilizes Big Bertha, a golf club swinging robot. She tests the limits of the 345-yard long range and provides live tests on prototype drivers and clubs. Proprietary measurement systems provide information to the Callaway Golf R&D team.
There is so much technology in this place that Callaway Golf engineers can accurately predict, within one yard, the outdoor result of a shot hit indoors. I wonder if Callaway has been able to accurately predict the performance of their stock? The best part about the place is that its availability to host a variety of high-end events, including corporate gatherings, sales meetings, customer events and other public relations functions.
The Ely Callaway Performance Center is definitely "gourmet golf" at its finest and we can't wait for our next chance to get back to Carlsbad and make our way through their new toys. We promise to give you a full report. Right Joe?
There is so much technology in this place that Callaway Golf engineers can accurately predict, within one yard, the outdoor result of a shot hit indoors. I wonder if Callaway has been able to accurately predict the performance of their stock? The best part about the place is that its availability to host a variety of high-end events, including corporate gatherings, sales meetings, customer events and other public relations functions.
The Ely Callaway Performance Center is definitely "gourmet golf" at its finest and we can't wait for our next chance to get back to Carlsbad and make our way through their new toys. We promise to give you a full report. Right Joe?
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